ARTIST - Greg Straight
Greg has a distinctly cool style - geometric, clean, modern and bright.
Greg could be described as an illustrator, artist and graphic designer but in recent years he’s grown to become one of NZ’s most prolific illustrators carving out a niche generating custom illustrations for high profile brands wanting to stand out.
Greg began his creative life with fine arts, his career has evolved from a well-oiled background - graduate of Elam School of Fine Arts (majoring in painting) followed by a successful career in graphic design which included a 6 year stint in London and then back to Aotearoa. For nearly a decade, the 9-5 employment honed his design skills, but left him questioning.
Keen on returning to his creative art roots Greg produced a range of art prints in 2010. That much adored kiwi flavour emerged, and he quickly gained momentum. He was first inspired by his Elam tutor, renowned NZ artist, Dick Frizzell, back in the early 90’s, and a strong sense of national pride and identity has remained ever since. Greg’s work illustrates that pride. He touches on the obvious Kiwi emblems but teases them up a bit. Style and hues are tweaked and reworked, results are unexpected and intelligent. He shows us classic memories; summer roadies, riding bikes, hitting the waves, hanging at the beach house. Nostalgic, retro and cool.
